Decoding #FF

Meaning: Follow Friday

Purpose: To show appreciation to one's friends, followers or a handle you admire.

Rules:
If someone has given an #FF For you, common courtesy states that you have to follow back all who follow you on account of the #FF

+1
Pros:

You can harness ur network to fast track increase in follower count of Ur friend.

For those getting an #FF : Increased visibility & reach. It's like an advertisement where u r the product.

Cons:
1. Those getting the #FF may hv to follow ppl they were trying to avoid.

+2
2. It creates heartburn in those not tagged. One may end up pleasing a few & antagonising far more ppl.

3. Sometimes controversies created in this simple gesture take up Ur entire day/weekend & spoil relationships.

4. U open urself up to ppl actually bullying u to give #ff

+3
5. The more ppl tagged, the more frequently you give #ff the less is Ur opinion valued - devaluation of Ur brand.

6. In future if the person given #ff creates major controversy or found out as fraud - be ready to get blamed by those who followed at Ur behest.

+4
Inference:

1. Give an #ff infrequently, only to those u can vouch for solidly & after taking them into confidence.
2. Respect those who respect & value ur opinions. Verify prior to endorsing.
3. If u were given #ff , FB all who followed & thus return the respect.
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