Pictured: Number of podcasts in each language by year created. Looks like 2020 might finally be the year that non-English podcasts finally start exceeding the English podcast growth rate! @Podnews @ChartableDotCom @StephenWilson @hotpodmedia
Wow, this is actually a shocking change. Last year, only 26% of new podcasts were in non-English languages. This year, it's 45%!
In the months of April through June, new Non-English podcasts actually surpassed English podcasts for the first time! This really overturns a lot of assumptions about industry trends. @chris_peterson
What's going on with Hindi podcasts??
Absolutely fascinating fascinating boom in Indonesian podcasts. Such a sudden steep rise that I triple-checked this in a few different ways, but it holds up.
It's actually a pretty similar trend to Portuguese podcasts, but Portuguese started rising years earlier. It's not inherently surprising -- Indonesia and Brazil are huge countries with populations in the 200m bracket -- but why are both blowing up now?
Spanish podcast growth largely tracks Portuguese's growth curve, just shifted up a bit.
Meanwhile, French numbers continue to look absolutely anemic by comparison. It's a series of staggered plateaus.
Let's look at a different view: looking at just Spanish, French, Indonesian, and Portuguese podcasts created each year, what percentage are in each language? French shrinks dramatically.
And this is the same as above, but in actual podcast count by language in recent years.
You can follow @ChaddHollowed.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.