there's a primal demand for extreme sports type thrills in finance via crypto, Tesla stock, S&P put options, etc.

this is a form of entertainment like riding a roller coaster or watching a horror movie. the ticket fee you're paying is in the form of some investment losses
we typically separate consumption & investment goods. but what about investing being sold as a consumption good?

some ppl are willing to pay an amount (via investment losses) to get an adrenaline rush while investing. ppl won't admit to doing this, but actions reveal preferences
invest your money to save to buy a house, send your kids to college, retire, blah blah blah sounds boring

buying a put option on the S&P 500 for $300 in which you'll make $6,000 if the S&P falls 20% by Friday sounds entertaining
beyond the adrenaline rush, there's also an active, vibrant community (e.g. r/WallStreetBets) where people share their trades, feelings, ups and downs

it's like experiencing a concert together, except you're headbanging to the wild swings in your P&L
Twitter, Netflix, TikTok, YouTube, Twitch, and Robinhood are competing for a similar mindshare https://twitter.com/HelloShreyas/status/1272562812410310658
making money by investing makes you feel like you are smart and have skill. so you feel like sharing your success with other people

winning the lottery doesn't make you feel that way https://twitter.com/HelloShreyas/status/1114952447703879681
we will continue to have more entertaining things https://twitter.com/HelloShreyas/status/1273231420006096897
Volatility is a form of entertainment. Volatility as a way to bootstrap growth (with retail investors):

Asset is volatile -> it gets talked about more -> it gets traded more

Asset is stable -> it gets talked about less -> it gets traded less
DeFi is an e-sport https://twitter.com/ASvanevik/status/1307705117995655168?s=19
Entertainment affects outcomes in markets, start-ups, and politics https://twitter.com/elonmusk/status/1347126794172948483?s=19
Important to track the price to meme ratio https://twitter.com/TurnerNovak/status/1348691179198672898
Wallets will be entertaining https://twitter.com/jstn/status/1350295082218315782?s=19
You can follow @HelloShreyas.
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