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FIRE Thread time...How to EAT the Google Way and GROW our Twitter account
In SEO, the term E-A-T is used frequently
It stands for:
ExpertiseAuthorityTrustworthinessWe're going to use it to grow our Twitter account...
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1. Expertise
Being knowledgeable means you know the subject well
Being an expert means you know how to easily communicate this knowledge to your audience
It's not enough that you know things about a subject
You have to communicate that knowledge so it makes sense
Being knowledgeable means you know the subject well
Being an expert means you know how to easily communicate this knowledge to your audience
It's not enough that you know things about a subject
You have to communicate that knowledge so it makes sense
I'm not saying to "dumb it down" for your audience
I'm saying that
If your audience prefers visual aids to get your point across
Use VISUAL aids
If your audience prefers analogies to understand
Use ANALOGIES
Being an expert means you can translate the knowledge effectively
I'm saying that
If your audience prefers visual aids to get your point across
Use VISUAL aids
If your audience prefers analogies to understand
Use ANALOGIES
Being an expert means you can translate the knowledge effectively
2. Authority
Being an expert is one thing
Being an authority is another thing all together
What does authority mean?
Let's imagine 2 people
Being an expert is one thing
Being an authority is another thing all together
What does authority mean?
Let's imagine 2 people
Person 1 - Expert in their field, knows everything
Person 2 - Expert in their field, knows everything, gets recognized by other peers in that niche
Who do you think people will listen to more?
Exactly, person 2
Build authority it's a form of social proof
Person 2 - Expert in their field, knows everything, gets recognized by other peers in that niche
Who do you think people will listen to more?
Exactly, person 2
Build authority it's a form of social proof
3. Trustworthiness
This is a no brainer
You lose all credibility and authority if you can't be trusted
If you scam them
If you treat them wrong
If you offer poor service
Not only will they lose trust in you
But they'll never buy from you again
This is a no brainer
You lose all credibility and authority if you can't be trusted
If you scam them
If you treat them wrong
If you offer poor service
Not only will they lose trust in you
But they'll never buy from you again
To summarize
Use all 3 principles to grow an engaged and loyal community
They will vouch for you
They will buy from you
They will admire you
Hope you enjoyed this one
Use all 3 principles to grow an engaged and loyal community
They will vouch for you
They will buy from you
They will admire you
Hope you enjoyed this one
