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Why aren’t your copy, read by your audience?
Why do people skip through without finishing?
Your copy simply isn’t structured well.
Your copy isn’t visually appealing to your readers.
# A colossal THREAD on structuring copy.
Why do people skip through without finishing?
Your copy simply isn’t structured well.
Your copy isn’t visually appealing to your readers.
# A colossal THREAD on structuring copy.
Writing a good copy isn't the do all and be all for writing ads.
You have to be conscious of how the copy appears.
You may write a good copy but you have to structure it well.
Imagine opening a book and seeing it has no break in-between paragraphs.
You have to be conscious of how the copy appears.
You may write a good copy but you have to structure it well.
Imagine opening a book and seeing it has no break in-between paragraphs.
Imagine seeing a huge chunk of text without paragraphs on the first page.
The chances you’ll read the whole book is less than 10%.
A large body of text without a break in between is like a person who talks non-stop.
The chances you’ll read the whole book is less than 10%.
A large body of text without a break in between is like a person who talks non-stop.
I will emphasize the similarity that occurs between copywriting and being a salesperson.
With the only difference being that you’re selling to far more people using your writing skills.
Now imagine a salesperson comes with a pitch and he just keeps talking nonstop.
With the only difference being that you’re selling to far more people using your writing skills.
Now imagine a salesperson comes with a pitch and he just keeps talking nonstop.
No pauses, no breaks.
He simply keeps talking like a contestant in a debate competition.
With time, you’ll get bored and your mind will fade away from the pitch.
It’ll just be like one of those boring classes back in college.
He simply keeps talking like a contestant in a debate competition.
With time, you’ll get bored and your mind will fade away from the pitch.
It’ll just be like one of those boring classes back in college.
You should avoid creating this effect on your readers with your copy.
And that is why breaking your text up into small paragraphs is critical.
A large boy of text puts-off the reader in an instant because it looks intimidating.
And that is why breaking your text up into small paragraphs is critical.
A large boy of text puts-off the reader in an instant because it looks intimidating.
With an intimidating copy, you’ve already given them a reason not to buy.
This basically defeats the purpose of writing a copy.
As a rule of thumb, make your paragraph not more than 4-5 lines long.
You can also use paragraph heading.
This basically defeats the purpose of writing a copy.
As a rule of thumb, make your paragraph not more than 4-5 lines long.
You can also use paragraph heading.
They’re important as they introduce a new material in a paragraph.
The paragraph heading doesn’t even have to correlate with what follows underneath.
It might not even have a thing to do with the sales pitch.
The paragraph heading doesn’t even have to correlate with what follows underneath.
It might not even have a thing to do with the sales pitch.
Paragraph heading makes reading the copy less intimidating to the reader.
This makes the reader more likely to take the action you want from them.
After all, they have to read the whole ad before they make a purchase.
This makes the reader more likely to take the action you want from them.
After all, they have to read the whole ad before they make a purchase.
A copywriter tells his experiences where he used the paragraph heading “Scrambled Eggs” in a copy that was meant for selling radar speed indicators.
It was a lousy and ridiculous paragraph headline.
It was a lousy and ridiculous paragraph headline.
In no world do scrambled eggs and radar speed indicators occur in the same sentence.
But he used it to make a sales pitch.
Surprisingly nobody drew attention to this, according to the copywriter.
Nobody ever asked about the meaning of the heading
But he used it to make a sales pitch.
Surprisingly nobody drew attention to this, according to the copywriter.
Nobody ever asked about the meaning of the heading
Nobody pointed out scrambled eggs was inconsistent with the copy.
Had it been a spelling error, he wouldn’t have heard the last of it.
This helps you realize that your paragraph heading doesn’t necessarily have to relate with the whole copy.
Had it been a spelling error, he wouldn’t have heard the last of it.
This helps you realize that your paragraph heading doesn’t necessarily have to relate with the whole copy.
Just as long as it is breaking up your paragraphs into nice little chunks.
It can also serve a secondary purpose of arousing curiosity in the reader.
It can also serve a secondary purpose of arousing curiosity in the reader.
End of thread.
Thanks for reading.
Kindly Rt and like so others can benefit https://twitter.com/salesmaverick__/status/1281709368988389376?s=19
Thanks for reading.
Kindly Rt and like so others can benefit https://twitter.com/salesmaverick__/status/1281709368988389376?s=19
