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FI MARKETING/ADVERTISING THREAD
Adam '
' Cole has said that the marketing budget for the 20/21 season will dwarf all previous years combined
I have taken a look at Football Index's share of voice (SOV) on TV versus the biggest bookmakers from 2017-2020.
FI MARKETING/ADVERTISING THREADAdam '
' Cole has said that the marketing budget for the 20/21 season will dwarf all previous years combinedI have taken a look at Football Index's share of voice (SOV) on TV versus the biggest bookmakers from 2017-2020.
(2/5) FI had a SOV of just 0.1% on TV, versus the bookmakers category.
Fast forward to 2020 and we've seen FI's category share grow considerably. YTD FI's SOV is 6.6%, meaning FI TV ads have been seen by more Men (target audience) in the UK than Betfair's (5%).
Fast forward to 2020 and we've seen FI's category share grow considerably. YTD FI's SOV is 6.6%, meaning FI TV ads have been seen by more Men (target audience) in the UK than Betfair's (5%).
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(4/5) It is worth noting that part of this growth is due to bookmakers not being able to operate to the same capacity as FI without live sport.
With the 20/21 season approaching and AC's commitment to spend big on advertising, we will likely see FI's SOV% continue to grow.
With the 20/21 season approaching and AC's commitment to spend big on advertising, we will likely see FI's SOV% continue to grow.
(5/5) Not only will advertising continue to establish FI, build trust and grow confidence amongst existing users, there will also be lots of customer acquisitions.
Ultimately, this is bigger than the dividend increase you wanted. This will be the reason for them. #footballindex
Ultimately, this is bigger than the dividend increase you wanted. This will be the reason for them. #footballindex
