Here's a hard pill to swallow:

People don't care about what you do.

People care about how you can help them.

And when you talk about features, you are not helping them AT ALL.

You should be talking about benefits instead.

Here's a quick thread on why

(1/5)

1/ Features tell; Benefits sell

Yes, features give your product credibility.

But people won't buy from you for those.

Tell them:
- How much time they will save.
- How much money they can earn.
- How it will make their lives better.

These will actually persuade.

2/ Features are logical; Benefits are emotional

And guess what?

We are *all* about emotions.

We travel the world due to emotions.

We drive expensive cars due to emotions.

We even spend our money on lottery tickets due to emotions.

Make people feel and they will be yours.

3/ Features are information; Benefits are reasons to buy

Does it include 20 training videos? Cool bro.

Will it make the girls notice me? Take my money.

Does it have ABS brakes? Cool bro.

Will it save my life? Take my money.

MASSIVE difference.

So ask yourself a couple of questions:

- Are you promoting your features or your benefits?

- Does your copy only include characteristics of your product?

- Do you talk about the consequences of using your product?

Go back to the whiteboard.

(5/5)

Thanks for reading!

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