1/ Yes, this is quite right -- here goes a short thread on login buttons. https://twitter.com/stewart/status/1281355251736432641
2/ what do login buttons represent on the Web / in apps?
3/ "login with Facebook" means bringing your friends along.
4/ "login with Google" means mostly just bringing yourself, sometimes your contacts, or maybe calendar.
5/ "login with @Clever" you only know if you're a teacher or a K-12 student, and it means bringing your classroom structure along. Authorized apps know immediately which students are classroom peers, who's the teacher, etc. Insanely useful for education apps.
6/ the whole category of "bring your work organization along" is still murky. There isn't a clear way to do that, even though many are trying.

I've long hypothesized Slack could do it best. Back in 2017 when they introduced login: https://twitter.com/benadida/status/826498207047823360?s=19
7/ but it was still a long shot because work organizational structure doesn't naturally emerge from using Slack.

So maybe this acquisition changes that.

And to be clear, whoever nails login that brings your work structure along is going to be *huge*.
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