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Ever wondered how the largest consumer apps got their first 1000 users?
TL;DR
1. Never underestimate the power of community
2. Don't be afraid to get scrappy
Thread
TL;DR
1. Never underestimate the power of community
2. Don't be afraid to get scrappy
Thread
1/ Pinterest paired up with OG lifestyle bloggers like @sfgirlbybay for their "Pin it Forward" campaign; It ended up spreading Pinterest virally. Via @AcquiredFM:
2/ @rrhoover built a $20M community from scratch by tapping on other existing communities like Twitter and Quibb. Via @ShaanVP:
3/ Before TikTok acquired http://Musical.ly for a cool $1B, they were finding loopholes in the app store so they could rank highly 
The app hit 90 million users less then 2 years after launching. Via @GreylockVC:
The app hit 90 million users less then 2 years after launching. Via @GreylockVC:
4/ "What got us there, didn't get us here". Filters were a huge part of Instagram at the start, but not anymore. IG co-founder @kevin and his interview with @patrick_oshag:
5/ WhatsApp founder's @jankoum unconventional growth hack? Changing the name of his app slightly every week to get ranked on Apple's "What's New" list. A little sneaky, but we love the hustle 
Via @AcquiredFM :
Via @AcquiredFM :
6/ A prime example of how "do things that don't scale" works in the beginning - @csallen took 2 weeks to personally email 150 people he thought could spark a community. Today, more than 60,000 entrepreneurs love @IndieHackers:
