"Why would you refuse to debate someone who's simply saying that All Lives Matter?" is the kind of question an Enlightenment subject longing for a robust exchange of ideas might ask. Well, the reason is that most of us know, through bitter experience, that it's a waste of time.
It wouldn't be a true exchange. We know by now what "All Lives Matter" signals and that what it signals is orthogonal to what it says. Your fluency in this garbage means you take shortcuts: you don't have to refute the text to leap to the subtext, which is the real issue.
To outsiders, that leap will look nuts. That's obviously what all the coded Nazi shit is for and about--the 14 words, the numbers, the OK hand sign that both is and isn't a white power sign, the Boogaloo junk. They're all ways to divorce surface meaning from intentional subtext.
Yes, this is bad for discourse! Yes, it inhibits intellectual exchange! Yes, it makes productive dissensus almost impossible. But that's not because of "cancel culture" or "illiberalism." It's because in this discourse environment, good faith engagement is actually maladaptive.
It's possible and likely that knowledge gaps between people who are online too much and folks who aren't are making things worse. If Atwood (or whoever) isn't online much, she might be shocked to see people accuse a nice-looking boy in a Hawaiian shirt of wanting a 2nd civil war.
It might indeed look like cancel culture gone mad. He's just standing there! Civilly! Offering support to Black Lives Matter protesters, of all things! Can't we all, whatever our disagreements, come together in support of a good cause?
It's *also* possible that people who've learned to read *through* stuff (to whatever bummer of a subtext we're used to finding there) sometimes overdo it. Some of us might reflexively ignore the actual text--fast-forwarding to the shitty point we "know" is coming even if it isn't
"Free speech defender," for ex, will mean something different to an idealist than it will to someone who watched reddit hordes viciously defend revenge porn and sites like r/beatingwomen, r/creepshots, and r/Jewmerica while people whose pictures got posted there begged for help.
Free speech! they were told.

Anyway. Sure, good-faith debate would be nice. Instead, the internet pressure-cooked rhetoric. Again: people can watch the same argument be conducted a million times in slightly different ways, and that's interesting, and a blessing, and a curse
It produced a kind of argumentative hyperliteracy. If you can predict every step of a controversy (including the backlash), it makes perfect sense to meta-argue instead--over what X *really* means, or implies, or what, down a road we know well, it confirms.
This isn't great. People talk past each other, assume bad faith. But it's not the fault of "illiberalism" that good faith is in short supply. And if that's where your analysis begins, I can't actually tell whether you're naive or trolling. And I'm no longer sure which is worse.
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