$1,000 to a 6 Figure Side Hustle in 12 months

$30 - Shopify
$30- Logo
$500 product (100 units x $5)
$115 shipping
$250 Instagram shoutouts
$75 product photos

= $1,000

100 units x $65 sale price

After discounts & giveaways

Avg sale $49 x 100

Sales = $4,900

Time = 2 months

Reup & Repeat

$2,000 product (400 units x $5)
$400 shipping
$1,000 IG shoutouts / FB ads
$150 product photos
$150 Shopify + aps

Spent = $3,700 (Keep other $1200)

After discounts & giveaway

400 units x $53 avg sale price

$21,200

Time = 2 months

http://gumroad.com/l/RHFMR 

4 months in

Spent = $4,800

Sales = $26,100

Keep in mind you’ll have to pay taxes but your customers pay sales taxes for most sales, to keep this simple, we aren’t going to calculate taxes and Shopify fees per sale

Anyway... let’s keep going x

http://gumroad.com/l/RHFMR 

After 4 months, it’s time to ad new products, this is where you bank on repeat customers

For my company repeat customers are around 30%

(Almost every third order comes from someone who’s already purchased before)

Also, more $ for photos since your Instagram is growing fast

Next flip

$7,000 product (1,400 units x $5)
$800 shipping
$250 Shopify
$500 photos
$5,500 instagram shoutouts/ FB ads/Affiliates

Spent $14,050

After discounts & giveaways
Avg price of sale $54 x 1400 units

Sales $75,600

Time spent 4 months
http://gumroad.com/l/RHFMR 

You are now 8 months in

Spent = $18,750
Sales = $101,700

W/ the $ you spent on IG you now have a very strong following, few thousand loyal customers/fans

Your next 4 months are about preparing for major holiday sales

Weekly sales & give always + Black Friday / Cyber Monday

Now you need your products to be better, at point your rep and word of mouth is more important than paying less for product, time to step it up.

A strong product is marketing in itself

Your product cost is now $8 +
You now have better packaging

Next flip

$22,000 product ( 2750 units x $8)
$1500 shipping
$5,000 IG shoutouts / Facebook ads
$300 Shopify
$500 photography

Spent $29,300

After MAJOR HOLIDAY DISCOUNTS buy one get one free / 40% off / 50% off / 60% off

2,750 units x avg sale price $22

Sales = $60,500

Your first year is complete

Spent = $48,050
Sales = $162,000

Now you prepare for tax season

Most can’t pull this off because they will spend their time at the bar, on Netflix, chasing sex and spending their profits to impress others

I did, so can you

http://gumroad.com/l/RHFMR