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Attempting to cancel Hamilton - something many of the cancellers raved about for three very tedious years - is just a perfect example of how wokeness needs to set ever more stringent standards of purity for itself. If it doesn't, it burns out.
If it wins acceptance for the ideas it set out to promulgate and stops there then the activists have to find something else to do. You end up on a values version of the euphemism treadmill; new angles of problematisation must be identified so the grift can continue.
The other part is that these social circles seem to establish a strong social hierarchy where credit is bestowed based on how woke you are. If everyone adopts your ideas you're no longer special. Better go find new ones.
There's an incentive to keep moving on to keep others lagging, but it also serves as a constant test of how devoted you are to the cause. Are you reading all the right pieces? Thinking all the right thoughts? Are you up to date, comrade? Tedious control mechanism nonsense.
Particularly as it's not that uncommon for the social justice movement to tell you to drive away problematic friends and family. Pick fights at Thanksgiving, challenge their language, and if they don't change cut them out of your life until only the cult - sorry, cause - is left.
