Leonardo Da Vinci mathematically and scientifically studied the body.

He used such a system to produce the most memorable pieces of art.

In business, the art is psychology. The science is knowing your numbers.

Here's how I'm applying this to my business...

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In my business, the science is:

The math behind VSL & webinar funnels.

Traffic (ads) bring in prospects who go through a series of organized steps to become a customer.

With a high-ticket offer, my clients can spend a few thousand to make a SINGLE sale before they lose $.

In my business, the psychology is:

The VSL or webinar presentation which will...

1) Break down false beliefs.

2) Educate leads so they learn about the process of solving their problem so they’re more empowered to make a better buying decision.

3) Transform FAQs and testimonials into assets that build rapport.

4) Position my client's solution as the obvious choice.

5) Make the lead an irresistible offer. Price anchor. Compare that to the “opportunity costs” of them not acting upon it.

6) Take them to a sales page where they can pay everything upfront or in a payment plan.

7) Automatically enroll them into a program or course after their purchase.

Anyone fall off the funnel? Email automations bring them back through every step.

The entrepreneurs leading the pack today are those who prioritize ideas, systems, and the development of intellectual property over money.

They're not blowing most of their income away on Gucci bags or Lambos.

Invest in systems that make you money 24/7 like clockwork.