Look, I think there are great points on both sides. But this writer is 100% WRONG about this, which to me, shows they don't really understand what's going on.

Source: I own(ed) or been part of multiple clickbait sites that make MILLIONS.

https://www.vice.com/en_us/article/n7w3zw/silicon-valley-elite-discuss-journalists-having-too-much-power-in-private-app
The author, @jason_koebler, is just wrong here. Because of that, it impacts the rest of the article as 1 main premise is that the press writes outrageous stuff for clicks.

Here's a screenshot of 1 of those sites. If you knew the URL, you'd agree it's clickbait.
Many of these make 8-9 figures a year.

So, to say "In 2020, the idea that fishing for “clicks” to drive ad revenue is a successful or even common business model is a fallacy." -- it's factually WRONG and tries to ruin @balaji's argument.
*old. This article (the hustle one I link to) is old, not wrong
Additionally, many of these sites may say they do do investigative journalism.

Example. Here's the WEEKLY revenue one of those sites. If you ask them, they're doing great work. I'd bet you $1,000 you'd call it clickbait.
This particular company makes over $1 billion a year in revenue, a lot of it from ads.

I promise you: you would call them clickbait. They may call themselves journalists.

My point: I'm not saying you or @balajis are right/wrong. But clickbait makes $$$.
Also, I own a subscription content site. Not even as close the size of NYT. I've also talked to many other sub publications.

And the data shows: outrage and crazy headlines drive more subscribers.
You can follow @theSamParr.
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