When you account for tuition from non-scholarship athletes, many small sports actually generate money for schools. See chart for tuition paid by sport.

Problem is, few athletic departments actually budget this way. Scholarships are called an expense, but tuition ins't revenue
@Sportico asked economist @andyhre to analyze three mid-tier FBS schools. For all three, he found that nearly doubling the amount of non-revenue sports would actually make more money, increase enrollment, increase opportunities for students AND improve Title IX compliance.
This is hyper relevant right now. Covid-19 is creating two major problems for schools -- an enrollment crisis and a budgeting one. Adding sports might help both!
You can follow @novy_williams.
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