







.... buying signals in Mom's brain!!
'Junior' is the central strapline. WHY?
- To conjure images in Mom's mind of little Jimmy playing in little leagues when he's finally old enough - BLESS him! - Psychology design tip 101!
BOLD sport influenced fonts are used....

- To conjure images in Mom's mind of little Jimmy playing in little leagues when he's finally old enough - BLESS him! - Psychology design tip 101!


.... WHY? - To SLAM the sports dreams psychology right in the phsyche of Mom,AND little Jimmy will say "That's COOL!". IT POPS off the garment man!
The whole purpose of the elements I have explained above? = Make the garment look IRRESISTIBLE on the hanging displays...

... in the client's MASSIVE stores, that's IT friends!
A BIG thank you to you for reading my VALUE design thread - I hope you got at least 1 nugget from it guys!



