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Lemonade $LMND bulls are betting on three things:
(1) The pendulum swings from companies dominated by agents and paperwork to companies offering an end-to-end digital experience...
(1) The pendulum swings from companies dominated by agents and paperwork to companies offering an end-to-end digital experience...
... And, that incumbents can't go all-in on digital because it would supplant their current business of selling insurance through agents.
FYI: Allstate sells 91% of their policies through agents. Only 6% was sold through its Esurance brand.
FYI: Allstate sells 91% of their policies through agents. Only 6% was sold through its Esurance brand.
(2) Over time, customers will spend more money with them on insurance. Increasing their Premium per Customer, one of their main KPIs we presented earlier.
(3) Their ability to collect and correlate data to the real world will give them an edge in underwriting, acquiring, and retaining customers.
For a deeper look, check out
https://sam.substack.com/p/lemonade-plans-to-disrupt-the-5-trillion?utm_campaign=post&utm_medium=web&utm_source=copy
https://sam.substack.com/p/lemonade-plans-to-disrupt-the-5-trillion?utm_campaign=post&utm_medium=web&utm_source=copy
