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Do you know how persuasion works?
To persuade someone is to move someone to action through words, acts etc.
We can identify five steps in this process.
With each step having their own actions that you can take to move the possible customer further towards a buy.
To persuade someone is to move someone to action through words, acts etc.
We can identify five steps in this process.
With each step having their own actions that you can take to move the possible customer further towards a buy.
Stage 
: Pre-contemplation
The possible buyer is still ignorant of your product's existence.
What to do: Make sure you get out there in front of possible buyer as he is looking for solutions to his problem through:
Online Advertising
Content
Email
Word of mouth
: Pre-contemplationThe possible buyer is still ignorant of your product's existence.
What to do: Make sure you get out there in front of possible buyer as he is looking for solutions to his problem through:
Online AdvertisingContent Email Word of mouth
Stage 
: Contemplation
The possible buyer is aware and has thought about using your product
What to do:
Online Advertising - Remarketing is great
Email reminders about your product, its benefits and reviews
: ContemplationThe possible buyer is aware and has thought about using your product
What to do:
Online Advertising - Remarketing is greatEmail reminders about your product, its benefits and reviews
Stage 
: Preparation
The buyer has got so far as to think about buying from you, but needs more information about benefits.
What to do:
Make sure you have all BENEFITS listed clearly
Lead the customer to great reviews of your products
Show how it helps
: PreparationThe buyer has got so far as to think about buying from you, but needs more information about benefits.
What to do:
Make sure you have all BENEFITS listed clearlyLead the customer to great reviews of your productsShow how it helps
Stage 
: Action
"Here's my credit card."
What to do:
Make sure your payment process is SUPER EASY!
Follow up with a thank you/confirmation email
Add any extra help info that can be valuable
: Action"Here's my credit card."
What to do:
Make sure your payment process is SUPER EASY! Follow up with a thank you/confirmation emailAdd any extra help info that can be valuable
Stage 
: Maintenance
If you did well and your product is ace the buyer might continue to buy! OR you will be able to upsell/cross sell
What to do:
Add them to your mailing list of existing customers
Show them love with promotions and discounts
: MaintenanceIf you did well and your product is ace the buyer might continue to buy! OR you will be able to upsell/cross sell
What to do:
Add them to your mailing list of existing customers Show them love with promotions and discounts
Persuasion is a progress. 
Make sure you include content for every stage and fine tune your landing page and emails for the process.
Give it time and keep perfecting.
Always focus on offering value and helping to solve a problem and you will find the right way and words.
Make sure you include content for every stage and fine tune your landing page and emails for the process.
Give it time and keep perfecting.
Always focus on offering value and helping to solve a problem and you will find the right way and words.
