A major key to stopping or starting a habit is FRICTION
I never see anyone else talk about it
So, what is friction?
I never see anyone else talk about it
So, what is friction?

Friction is how hard it is for you to actually carry out the habit
Going to the kitchen to grab a snack or a beer?
It's easy, so low friction
Getting in your car and driving to a gym across town?
That's harder, so high friction
Going to the kitchen to grab a snack or a beer?
It's easy, so low friction
Getting in your car and driving to a gym across town?
That's harder, so high friction

Suddenly stopping or starting a habit won't work
It'll be uncomfortable - your brain will fight you, and you'll lose
The trick is to manage the friction associated with the habit
You have to convince your brain the bad habit isn't worth it, or the good habit is
It'll be uncomfortable - your brain will fight you, and you'll lose
The trick is to manage the friction associated with the habit
You have to convince your brain the bad habit isn't worth it, or the good habit is

In the case of a bad habit, you want to increase the friction
You can do this with minor things
∙ never keep any beer cold
∙ bury your snacks in the back of the cabinet
∙ put your phone across the room so you can't snooze the alarm
You can do this with minor things
∙ never keep any beer cold
∙ bury your snacks in the back of the cabinet
∙ put your phone across the room so you can't snooze the alarm

To start up a good habit, you want to lower friction
∙ pre-cook healthy meals
∙ pick a gym closer to home or work
∙ keep your running clothes by the bed
∙ pre-cook healthy meals
∙ pick a gym closer to home or work
∙ keep your running clothes by the bed

Your brain is lazy
That's why habits exist - to save energy
If you make a habit too difficult to continue, your brain won't want to keep pursuing it!
That's why habits exist - to save energy
If you make a habit too difficult to continue, your brain won't want to keep pursuing it!

If you're tired of abusing your body with bad habits
If you're finally ready to start improving yourself
Check out my new course, Habits Made Simple!
I teach you how to quickly change your habits and improve your life
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If you're finally ready to start improving yourself
Check out my new course, Habits Made Simple!
I teach you how to quickly change your habits and improve your life
Pre-order pricing til July 14th: http://gum.co/habitfix/pre50