In my 2nd edition of "Best Threads on Twitter," I introduce: @mkobach!

His content on social media and his webinar singlehandedly transformed my strategy on Twitter and led to one of my most successful articles on Medium.

- Here's a thread of his neverending wisdom -
1. One of the central tenants of growing on Twitter is building a niche. It is taken from the philosophy that startups have. https://twitter.com/mkobach/status/1274321288920731650
2. Each social media has its individualized features. Here are two-word summaries that will tell you which one you should focus on.

The consensus winner for these tweets is usually Twitter, because, well, obviously. https://twitter.com/mkobach/status/1264162679238901762
3. One of the best tweets out there hands down. This one describes the incalculable benefits of growing on a social media platform or being a content creator.

You learn an infinite number of skills. https://twitter.com/mkobach/status/1153278921821044736
4. This one is more a stylistic analysis of @mkobach's Tweets. As one of his central pillars is marketing. I love how he always incorporates pictures to display what he is talking about. https://twitter.com/mkobach/status/1163559179900112896
5. One of the central takeaways I had when he spoke with @david_perell on a must-watch webinar, was to be human and funny.

People are on social media to find other humans, not for your technical analysis.

Here is an example. https://twitter.com/mkobach/status/1263655451759173633
6. The general advice from me is not to use hashtags as they are spammy, but here are some great cases where using hash tags can be an effective way for you to increase your outreach. https://twitter.com/mkobach/status/1131353520588906502
7. Another Twitter hack, that I found to be quite transformative in the aesthetics of my posts (very important) is to place shorter items at the top of your list. https://twitter.com/mkobach/status/1191902418272960513
You can follow @brandonthezhang.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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