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4 Ways To Force Your Audience To Consume Your Content
Hint —> it’s all about attention
Thread
Hint —> it’s all about attention
Thread
#1: Pattern Interrupt
SEX.
A pattern interrupt is simply a headline/lead that contrasts with what your audience is used to.
If you always say “Hey it’s Tim with ...”
Do anything else = pattern interrupt
Here’s an example from @oliviercantin https://twitter.com/oliviercantin/status/1276614950723694597?s=20
SEX.
A pattern interrupt is simply a headline/lead that contrasts with what your audience is used to.
If you always say “Hey it’s Tim with ...”
Do anything else = pattern interrupt
Here’s an example from @oliviercantin https://twitter.com/oliviercantin/status/1276614950723694597?s=20
#2: Questions
Why do questions work?
When you ask a question —> your brain is forced to answer it.
Combo that will a question that peaks your interest because it will benefit you and you have a true winner.
Here’s an examine from @wizofecom https://twitter.com/wizofecom/status/1278026092637556736?s=20
Why do questions work?
When you ask a question —> your brain is forced to answer it.
Combo that will a question that peaks your interest because it will benefit you and you have a true winner.
Here’s an examine from @wizofecom https://twitter.com/wizofecom/status/1278026092637556736?s=20
#3: Curiosity Invoking Contrast
Working hard won't make you money.
This makes you think “wait, what did he say?”
When you detect contrast/something out of the ordinary your brain pays attention.
This is a survival instinct.
-->example from @thedankoe https://twitter.com/thedankoe/status/1275387162947551232?s=20
Working hard won't make you money.
This makes you think “wait, what did he say?”
When you detect contrast/something out of the ordinary your brain pays attention.
This is a survival instinct.
-->example from @thedankoe https://twitter.com/thedankoe/status/1275387162947551232?s=20
#4: Benefit Driven Lead
Do this to install urges within your audience to click buy…
People are selfish.
They are constantly thinking “what’s in it for me?”
Answer that question and you have their attention.
Here’s an example from @CMillerTalks https://twitter.com/CMillerTalks/status/1276237265791049730?s=20
Do this to install urges within your audience to click buy…
People are selfish.
They are constantly thinking “what’s in it for me?”
Answer that question and you have their attention.
Here’s an example from @CMillerTalks https://twitter.com/CMillerTalks/status/1276237265791049730?s=20
The first step of every sale, relationship, and interaction is attention.
The average video drops 50-70% of the viewers in the first 5-30 seconds.
Want the most bang for your buck?
—> Harness their attention.
The average video drops 50-70% of the viewers in the first 5-30 seconds.
Want the most bang for your buck?
—> Harness their attention.
