I had a quick look at this, and ... it's not bad (I have definitely seen much worse). But, like most other traditional publisher, it has zero focus.

I mean... ¯\\_(ツ)_/¯ https://twitter.com/mediavoicespod/status/1278304196207484928

Or what about this...

What you see here is the traditional 'whatever' editorial strategy. In other words, they come to work and write about 'whatever'.

This is the old format of media, from back when the value of news was to give people 'something to read'.

Compare this to successful YouTubers/podcasters. Nobody would create a channel with this random a focus. If they tried ... it would fail. Why would anyone follow a channel about 'whatever', where you have no idea whether the next article/episode would be relevant or not?

What I do like, though, is that their 'tone' is good. The biggest problem other publishers make when doing things for 'young people' is that they talk down to them, and they simplify their lives to 'crap young people do'.

But here, they are talking about important things.

Another thing I don't understand. Why are they doing link articles? Take this one with the byline 'WSJ Noted'. It's just quick description with a link to the full article ... but linking to WSJ's main site.

All this does is to reduce read-rates. Don't create extra clicks.