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#hesm: Help me give a LOUD shout out to @lizmill13. Today marks the one-year anniversary of her managing social media for @StLawrenceU!
If you don’t work in SM, you may not realize all it entails. Let me tell you a little about her inaugural year:
If you don’t work in SM, you may not realize all it entails. Let me tell you a little about her inaugural year:
Between Facebook, Twitter, Instagram x 2, and LinkedIn, she strategized and shared 2,300+ posts.
What you see on SM is the midpoint of any post’s lifecycle. She researches, designs, writes, and shares it, then listens to reactions, responds, and analyzes performance.
What you see on SM is the midpoint of any post’s lifecycle. She researches, designs, writes, and shares it, then listens to reactions, responds, and analyzes performance.
This also means she likely drafted more than 6,000 posts because for every post that is shared, there were at least 1-2 drafts. Sometimes posts never see the light of day because of changing circumstances. (I’m looking at you, COVID-19.)
She developed relationships with campus partners to learn more about their work in order to create valuable campaigns that informed, entertained, and led to action.
She read and responded to thousands of public comments and private messages. (On Facebook alone, we had 12,000+ public comments this year.)
Many times, they came in late at night/on weekends. She connected w/ campus colleagues to ensure the response is as helpful as possible.
Many times, they came in late at night/on weekends. She connected w/ campus colleagues to ensure the response is as helpful as possible.
She hit “send” on some of our toughest posts ever, like our shift to remote learning and postponing Commencement.
Each day she lives with one foot in our IRL community and the other in our digital community, fully immersed in their excitement, heartbreak, frustration and anger.
Each day she lives with one foot in our IRL community and the other in our digital community, fully immersed in their excitement, heartbreak, frustration and anger.
Somehow, she has also found time to completely revamp our content calendar, dramatically improve content accessibility, devise more ways to measure how effective our work is, take big ideas and make them a reality, and has quickly become a critical voice on our crisis comms team.
Liz started her year posting about our university president’s 10-year anniversary.
She ended her year in a global pandemic, in the midst of a powerful social justice movement, and crafting content for a successful giving day challenge. (What’s more #highered than that?!)
She ended her year in a global pandemic, in the midst of a powerful social justice movement, and crafting content for a successful giving day challenge. (What’s more #highered than that?!)
Congrats, Liz! Despite the snarky DMs, I know our community appreciates you - but not nearly as much as your colleagues do. 
