Marketing shouldn’t be seen as a cost center. It’s an important factor to generating revenue. Take strategy and collaboration but is essential for the bottom line of a business.

4 stages to go from cost center to revenue producing.

•Traditional- Make it look sexy
•Lead gen- Passing along leads to sales
•Demand generation- measuring success by looking back. No forecasting
•Revenue mkt- All of the above & can show forecasting for all areas

Focus on pain points, solving problems, speaking the language of the consumer, etc. If you can do those things successfully it helps to

•Breaktheough the clutter
•Earn trust
•Win new customers
•Add value
•Grow the business