Bees love it for the large volumes of sweet nectar it produces.
Although bees are good pollinators, the prickly pear has a mechanism to ensure that the bee departs with pollen. Upon contact, the anthers curl around the bee. Take a look. These anthers are thigmonastic, or touch-sensitive.
Unfortunately, Eastern prickly pear is endangered in Massachusetts because its sandplain habitat is threatened. Suppression of wildfires, mainly. Work by @MassAudubon at #mywellfleetbay has led to ideal, open conditions for a small population of this cactus to thrive.