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The difference between make it or break it landing pages is a sale.
How can you make sure your's will make it?
Let's find out in...
The
Essential Elements of a Landing Page!
Where we will look at five sections every landing page needs to have and optimize.
**The THREAD**
How can you make sure your's will make it?
Let's find out in...
The
Essential Elements of a Landing Page!Where we will look at five sections every landing page needs to have and optimize.
**The THREAD**
Your Unique Selling Proposition (USP)Your USP sets clear expectations for your customers for what you are and why they should care.
On the page it will show up in:
The main headlineA supporting headlineA reinforcement statement further downA closing argument
The hero shot This is the main image/video of your product or service.
This is a chance to visually capture their interest, but without being too distracting from your main message.
It needs to complement, and it needs to ensure the reader they are in the right place.
The benefits of your offeringWhy should anyone order this from you? What's in it for THEM?
Here you should include:
A bullet point list summary of benefitsBenefit and features in detailShow why your solution is the best in helping them!
Social proof This section includes any reviews, references to others who have bought it, proof that other people love your product and that it has helped them solve a problem, stop an itch, save them time/money or offer them value/respect/love/safety/...
A single conversion goal This is your holy grail.
Your Call-To-Action (CTA) that will draw them in and compel them to click that button...
This is where you would have a form to capture their email or send them to buy. Whatever it is, it's what you are after!
In summary - You are setting up your landing page with the following in mind:
Showcase your solution to a problem
Why is your solution the best?
What do others say?
How to easily get it
Make sure it is easy to act on and move on to try and test it!
Good luck!
Showcase your solution to a problem Why is your solution the best? What do others say? How to easily get itMake sure it is easy to act on and move on to try and test it!
Good luck!
