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EMAIL 001
Subject lines are everything.
Email marketing has been around since 1978.
To break away from the competition, you’ll have to get creative.
You should try to:
+ Build Curiosity
+ Poke Fun
+ Use Numbers & Percentages
+ Leverage Jargon
Subject lines are everything.
Email marketing has been around since 1978.
To break away from the competition, you’ll have to get creative.
You should try to:
+ Build Curiosity
+ Poke Fun
+ Use Numbers & Percentages
+ Leverage Jargon
EMAIL 002
Either you’re writing for just one or...
You’re writing for no one.
Don’t think of the hundreds/thousands of people who are about to receive your message as a crowd.
Speak to the individual.
Speak to their problems, desires, values, likes, & dislikes.
Either you’re writing for just one or...
You’re writing for no one.
Don’t think of the hundreds/thousands of people who are about to receive your message as a crowd.
Speak to the individual.
Speak to their problems, desires, values, likes, & dislikes.
EMAIL 003
Write like a robot; get treated like a robot.
Without voice, your material will go unread and unnoticed.
+ Unmask yourself.
+ Get real with your subscribers.
+ Think hard about how you’d speak in a 1-on-1 conversation.
Then, let the words flow from mind to page.
Write like a robot; get treated like a robot.
Without voice, your material will go unread and unnoticed.
+ Unmask yourself.
+ Get real with your subscribers.
+ Think hard about how you’d speak in a 1-on-1 conversation.
Then, let the words flow from mind to page.
EMAIL 004
How relevant is your message?
Increase open rates by segmenting your list.
One study found 39% of marketers who segment their lists experience higher open rates, lower unsub rates, and greater revenue.
Split yours based on:
+ Demographics
+ Interests
+ Purchases
How relevant is your message?
Increase open rates by segmenting your list.
One study found 39% of marketers who segment their lists experience higher open rates, lower unsub rates, and greater revenue.
Split yours based on:
+ Demographics
+ Interests
+ Purchases
EMAIL 005
An opened email is a winning email, right?
Wrong.
The key to successful emails is satisfied readers.
Subscribers that are blown-away by the value you provide wait in anticipation for the next time you hit send.
It’s not, “just another piece of content.”
An opened email is a winning email, right?
Wrong.
The key to successful emails is satisfied readers.
Subscribers that are blown-away by the value you provide wait in anticipation for the next time you hit send.
It’s not, “just another piece of content.”
EMAIL 006
Humor creates an instant connection.
It’s personal, entertaining, and it stands out from the mundane.
Being clever isn’t easy, but luckily, you don’t have to be a comedian to pull off a good email.
Use news, events, holidays, and stories to your advantage.
Humor creates an instant connection.
It’s personal, entertaining, and it stands out from the mundane.
Being clever isn’t easy, but luckily, you don’t have to be a comedian to pull off a good email.
Use news, events, holidays, and stories to your advantage.
EMAIL 007
Timing is everything.
Think carefully about the:
+ Time Of Day
+ Day Of The Week
+ Nearby Holidays
Data from Mailchimp suggests that the highest open rates happen between Monday & mid-day Friday between 7AM & 10PM.
Location, age, & occupation all play a role.
Timing is everything.
Think carefully about the:
+ Time Of Day
+ Day Of The Week
+ Nearby Holidays
Data from Mailchimp suggests that the highest open rates happen between Monday & mid-day Friday between 7AM & 10PM.
Location, age, & occupation all play a role.
