in electronic music ther is an a particular dynamic at play . A lot of these labels make most of their money from legacy white male artists, their audience is largely white and male, their workforce is 99% white and male ( even in super diverse cities)
What is going to happen is funding for black artists will be generated from majors and streaming behemoths. The majors will continue to sign “commercial” black artists but not employ black mgmt or diversify their catalogues away from representations of blackness that aren’t
easily sold their very white audiences. The bigger indies will continue to sign more left field black artists, for the look or to pay rent and wages , but underfund and under focus them, whilst the possible funding will be used to mitigate the risk taken by those entities
on those black artists. The financial space in those bussiness such mitigation creates will simply be used to fund new work from signed for life white male artists and the whims of those legacy white male artists who sit quietly at the top of the tree
in clear terms this means being told to fund your video/ tour/idea with these “black” funds whilst the label places its bets on your white contempoaries who steal from you. simultaneously you are expected to be grateful for being in this machine
real representation in the board room at a senior level could go someway in beginning to remedy this, but that is unlikely since much of electronic music is built on the erasure of its black pioneers
ps sorry for the typos
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