Read on Twitter
Slack Connect on Wednesday and Salesforce Everywhere on Thursday. What's going on? Get some 
this is going to take a while. $work $crm $zm $msft $veev
this is going to take a while. $work $crm $zm $msft $veev
1/
We have discussed how TEAMS is really a way to protect Outlook and is really more directly competing with Zoom than a direct competitor to Slack. Excel/Ppt power users are not the issue; it's everyone else whose work moved into Slack as a central nervous system vs. outlook.
We have discussed how TEAMS is really a way to protect Outlook and is really more directly competing with Zoom than a direct competitor to Slack. Excel/Ppt power users are not the issue; it's everyone else whose work moved into Slack as a central nervous system vs. outlook.
2/
Salesforce's problem here is arguably just as bad if not worse.
-Slack has been quite popular as a front end amongst sales teams for data mgmt
-CRM providers pounced on this early on with slackbots to broadcast sales data as messages
-Integrations into Slack have become ubiq
Salesforce's problem here is arguably just as bad if not worse.
-Slack has been quite popular as a front end amongst sales teams for data mgmt
-CRM providers pounced on this early on with slackbots to broadcast sales data as messages
-Integrations into Slack have become ubiq
3/
But wait doesn't Salesforce have Chatter? How can Slack be a threat?
-Yea, Salesforce has had Chatter since it morphed from a social network to an asynchronous collab feed that worked across all devices.
Problem is Chatter missed the mark....
But wait doesn't Salesforce have Chatter? How can Slack be a threat?
-Yea, Salesforce has had Chatter since it morphed from a social network to an asynchronous collab feed that worked across all devices.
Problem is Chatter missed the mark....
4/
What's wrong with Chatter?
1) Sfdc mobile app is let's just say not optimal user experience.
2) Cross org collab doesn't work if everyone in the org isn't using the product. & w/ respect to Chatter non-sales employees are an issue.
3) Integrations limited.
4) Asynchronous lmtd
What's wrong with Chatter?
1) Sfdc mobile app is let's just say not optimal user experience.
2) Cross org collab doesn't work if everyone in the org isn't using the product. & w/ respect to Chatter non-sales employees are an issue.
3) Integrations limited.
4) Asynchronous lmtd
5/
Slack has effectively replaced whatever original vision Salesforce had for Chatter.
-It's real-time
-The whole org typically adopts it
-Integrations are limitless
- And most importantly it works on any device very well
All that's been missing CRM wise is external comms.
Slack has effectively replaced whatever original vision Salesforce had for Chatter.
-It's real-time
-The whole org typically adopts it
-Integrations are limitless
- And most importantly it works on any device very well
All that's been missing CRM wise is external comms.
6/
-Slack Connect basically is opening the door to conversational commerce. Anyone, whose followed this in the consumer space knows about velocity & engagement.
- Faster sales team cycles+ Faster customer response times
This is value prop dilution 4 the stand-alone CRM vendor.
-Slack Connect basically is opening the door to conversational commerce. Anyone, whose followed this in the consumer space knows about velocity & engagement.
- Faster sales team cycles+ Faster customer response times
This is value prop dilution 4 the stand-alone CRM vendor.
7/
Salesforce has consequently decided to offer customers this...
Salesforce has consequently decided to offer customers this...
8/
What is Salesforce trying to do?
- Protect its core offering by enhancing functionality (Just like MSFT)
-Try to bring the time spent back into its application (Like MSFT)
- Stave of unit economics erosion. CRM's can run 3-15x a slack subscription per user. (similar to msft)
What is Salesforce trying to do?
- Protect its core offering by enhancing functionality (Just like MSFT)
-Try to bring the time spent back into its application (Like MSFT)
- Stave of unit economics erosion. CRM's can run 3-15x a slack subscription per user. (similar to msft)
9/
Salesforce is a few years too late w this move
- User behavior has naturally gone out of CRM into Slack because of ease of use and integrations. Trying to reverse that now is swimming against the tide.
- Slack $ value not something they can compete with at even 2x current cost
Salesforce is a few years too late w this move
- User behavior has naturally gone out of CRM into Slack because of ease of use and integrations. Trying to reverse that now is swimming against the tide.
- Slack $ value not something they can compete with at even 2x current cost
10/
These moves are reminder that the SAAS WARS I wrote about this time last year are ramping up.
Think about what I wrote about $Veev earlier in the week..
These moves are reminder that the SAAS WARS I wrote about this time last year are ramping up.
Think about what I wrote about $Veev earlier in the week..
11/
If $6-$10 a month slack is a threat to Salesforce what does that say about Veev whose LS CRM TAM was based of a $450 per user per month price tgt.
Crazy right?
If $6-$10 a month slack is a threat to Salesforce what does that say about Veev whose LS CRM TAM was based of a $450 per user per month price tgt.
Crazy right?
12/
How was Veev going to get there after spending few millions $ on a custom UX on top of http://Force.com $20 a month?
Easy...Chat, Video, Email, Maps etc
They would build add-ons they wouldn't have to pay Salesforce for to enhance the product offering and charge more$
How was Veev going to get there after spending few millions $ on a custom UX on top of http://Force.com $20 a month?
Easy...Chat, Video, Email, Maps etc
They would build add-ons they wouldn't have to pay Salesforce for to enhance the product offering and charge more$
13/
Does that make much sense today?
-Veev offers a white labeled Zoom offering called Engage and Approved Email. Yep, email again!
Does pharma want to pay $100-$125 a month for this per rep? It was savings 7 years ago...what is it now?
Is the CRM just a dumb database now?
Does that make much sense today?
-Veev offers a white labeled Zoom offering called Engage and Approved Email. Yep, email again!
Does pharma want to pay $100-$125 a month for this per rep? It was savings 7 years ago...what is it now?
Is the CRM just a dumb database now?
14/
Do you now get why I'm long Slack.......
Do you now get why I'm long Slack.......
