I’ve seen a lot of video ads.

Reviewed, created and spent over $100k just testing my own.

So I decided to release a list of over 50 brands I use for inspiration when creating high-converting video ads, and I’m about to show you just a few things that make them great.
Maybe you learn a trick er tew.. Oh, plus

AT THE END I’ll post the link to the excel sheet which links to the brands ad library.

But for now, check this out…
Boomerang video to kick it off

I’ve been seeing so many brands use this method and here’s why it’s dope…

Obviously it’s a hook of stinky litter boxes but boomerangs are good for stopping the scroll, delivering information AND repeating it, being quick AF

And guess what?
Easy to test 3-4 different boomerangs on the same video. Just replace the first clip and see which performs better.

That ad keeps getting better but let’s move on
Just check the energy in this one..

It’s almost like those TikTok, jump cut videos

Shows off a large number of the collection in an entertaining way. For these brands, ads are about the frontend user experience.

Cuts here are fun and most importantly...
get the viewer excited and energized for the click.

Because IMHFO, (in my honest fking opinion), that’s the ads job most of the time.
I feel almost like I’m pulling my pants down with this one

I’ve replicated this style across many brands and it performs well, almost always.

Great way to show a large amount of products especially in apparel. Certain niches don’t need to convince.
People either like the way it looks or they don’t.

It’s a bit like window displays, it either pulls you in or no-fux given.

I could do this all day, but I’ll give you what you came for.

https://gum.co/DhUnR 

Remember to like and RT this so I know if I should do more. PZ
You can follow @toastthemorning.
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