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My first online sale to now. 
** A THREAD **
** A THREAD **
My first ever online sale was in 2012 for a merchandise t-shirt I made for my personal brand on twitter.
I had about 100k followers and only sold about 4.
This was about 8 years ago.
I had about 100k followers and only sold about 4.
This was about 8 years ago.
My second sale was to someone who wanted to buy 100 RTS on the same account spread across 1 month.
$128 was what I charged. An absolute steal for him looking back.
I even offered to do 50/50 start and end of month payment.
$128 was what I charged. An absolute steal for him looking back.
I even offered to do 50/50 start and end of month payment.
I started using that account to grow another meme page, which quickly grew to 100k followers in 3 months.
Then I used that account to eventually grow a network of 12 accounts across twitter and instagram amassing 6,000,000 or so followers.
Then I used that account to eventually grow a network of 12 accounts across twitter and instagram amassing 6,000,000 or so followers.
Throughout that time I worked on marketing campaigns for small to multi-national brands, delivering millions of impressions a day using my network.
These were start-up e-commerce stores to well-known fashion, energy drink, car, gaming, apps (+more) brands.
These were start-up e-commerce stores to well-known fashion, energy drink, car, gaming, apps (+more) brands.
On top of that, I would manage larger campaigns by dealing with OTHER owners of large networks to deliver 50+ times the amount of impressions I could personally deliver.
Some campaigns would be a few million impressions a day, other campaigns would be 30-50 million impressions.
Some campaigns would be a few million impressions a day, other campaigns would be 30-50 million impressions.
During some quiet spells which would pop up through these years (2013-2015), I'd help businesses with some basic graphic design and website work.
And just some basic consulting for their marketing too.
And just some basic consulting for their marketing too.
Eventually, I partnered with someone who I knew in the same space and we began to manage other large account owners pages for them.
We dealt with scheduling their content, organising their campaigns, connecting them with advertisers, and managing their cross-promotions.
We dealt with scheduling their content, organising their campaigns, connecting them with advertisers, and managing their cross-promotions.
In Sept of 2016, we launched with a team of 6 people, and by November of 2017, we grew that team to 40+.
In our first month, we had 5 clients and lost 4 of them.
Lots of lessons were learned, especially around processes and the need for tacit knowledge.
In our first month, we had 5 clients and lost 4 of them.
Lots of lessons were learned, especially around processes and the need for tacit knowledge.
Tacit knowledge being the information and experience that we knew but couldn't put down on paper i.e. we had to teach it.
We didn't expect everything to be perfect, but we made sure we learned fast.
Any mistakes were documented and client's preferences were clearly logged.
We didn't expect everything to be perfect, but we made sure we learned fast.
Any mistakes were documented and client's preferences were clearly logged.
Essentially, it meant anyone running that account could do so knowing exactly how the client likes it.
It was because of these processes that we scaled from that 1 client in month one, to over 30 clients in month 12.
It was because of these processes that we scaled from that 1 client in month one, to over 30 clients in month 12.
In December of 2017, we sold the business (essentially) and comfortably exited.
The team was transferred to a graphic design/branding company my partner then started.
The team was transferred to a graphic design/branding company my partner then started.
As for me, I took a small break but quickly figured I wanted to keep in social media or at least the digital marketing space.
I'm now running my digital marketing agency http://www.socialenviro.ie which helps businesses figure out their online space.
I'm now running my digital marketing agency http://www.socialenviro.ie which helps businesses figure out their online space.
We work with a wide variety of clients, but mainly focus on where we can drive sales from and how we can improve results.
I really enjoy what I do and the process of showing clients the potential for their business.
I really enjoy what I do and the process of showing clients the potential for their business.
On a side note, I've put together a Facebook Group called Marketing Sauce 
that's for small businesses and marketers to learn from each other and help each other grow.
Want to join?
https://www.facebook.com/groups/2825424844229745/
that's for small businesses and marketers to learn from each other and help each other grow. Want to join?
https://www.facebook.com/groups/2825424844229745/
