1/ CONVICTION: Turning doubt or derision into motivated intention is power 💪

I’ve watched successful co's do exactly this for multi-$B exits. Here are 3 case studies from @Lux_Capital portfolio that entrepreneurs can learn from: https://medium.com/@lux_capital/68b91ea64d0d

More below 👇
2/ I have great admiration for entrepreneurs who still remain committed to their company or idea even when it seemed foolhardy to others. 20 yrs ago, @wolfejosh + I started @Lux_Capital b/c we saw an obvious opportunity. We faced countless naysayers. https://medium.com/@lux_capital/68b91ea64d0d
Case study #1 for CONVICTION:

The contrarian play of Auris Health bet on a new platform for surgical robotics when market believed Intuitive Surgical owned monopoly. Yet Auris team committed to its mission. Reward was @JNJNews paying up to $6B for Auris in 2019.

3/6
Case study #2 for CONVICTION:
From govt-funded academic research, to early commercial development, to global scale, Luxtera is a case study in taking an extraordinarily difficult path for over a decade & proving naysayers wrong. In 2019, @Cisco acquired Luxtera for $660M=🏆

4/6
Case study #3 for CONVICTION:
Many were doubtful about @Matterport's combo of hardware + software; to capture physical world around them & convert that into digital 3D models. It needed to build its own 3D 📷. Today they're one of fastest growing enterprise software co's

5/6
Lastly, believing in something in the face of widespread disbelief is, by definition, a lonely endeavor. Founders: stay committed to your mission, despite the 🎢

https://medium.com/@lux_capital/68b91ea64d0d

This classic comic strip came to mind. Where entrepreneurship = "the ride."

6/6
You can follow @peterjhebert.
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