6 Principles to Grow Your Audience from @APompliano

1. Persistence is the most important thing
2. Productize yourself
3. Focus on one platform at a time
4. More content is better than less
5. Create once, publish five times
6. You owe the audience everything

Let's dive in. ๐Ÿ‘‡
๐Ÿญ. ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ถ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐˜๐—ต๐—ถ๐—ป๐—ด

Persistence wins.

Most of the people you see that are successful have been doing it a long time.

They've tried a lot of things that didn't work, learned from it, and kept going.

Patience mentality.
๐Ÿฎ. ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐˜‡๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ

Try to optimize every single hour of your day to creating something that can be monetized over time.

Think about the ROI on your time the way a business thinks about ROI of dollars

Pomp optimizes for high frequency, good enough quality
๐Ÿฏ. ๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ผ๐—ป ๐—ผ๐—ป๐—ฒ ๐—ฝ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ ๐—ฎ๐˜ ๐—ฎ ๐˜๐—ถ๐—บ๐—ฒ

This approach has 2 main benefits:

It forces you to focus and do one well vs. spreading your attention too thin across multiple platforms. Once you've grown the first, it helps you accelerate the growth of the second.
๐Ÿฐ. ๐— ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ถ๐˜€ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐—น๐—ฒ๐˜€๐˜€

The more you put out there the more feedback you get and the more you learn what works/what people want.

Also, by publishing lots of content, you're increasing the likelihood that something resonates and takes off.
๐Ÿฑ. ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ผ๐—ป๐—ฐ๐—ฒ, ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐˜€๐—ต ๐—ณ๐—ถ๐˜ƒ๐—ฒ ๐˜๐—ถ๐—บ๐—ฒ๐˜€

"This is the secret."

It takes Pomp ~1 hour to record a podcast, but he then has: the podcast, video for YouTube, highlight clips, a link for his e-mail subscribers, soundbites to Tweet, etc.
๐Ÿฒ. ๐—ฌ๐—ผ๐˜‚ ๐—ผ๐˜„๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฎ๐˜‚๐—ฑ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด

"This is how I beat everyone. There are very few people in the world willing to talk to anonymous people on the Internet all day."

Pomp responds to *everyone.*

Your audience is the reason why you have the influence
Shout out to @david_perell who recorded this interview, which you can find here:

And a friendly reminder that these are the kind of insights I curate and share on my bi-weekly "Dialed In" newsletter.

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