Moving from projects to persistent teams with clear missions will always be a huge unlock for orgs and here’s some reasons why I think that is (thread)
Engagement improves due to teams having a purpose - a reason for existing beyond a single piece of work, it's something the teams own, not something managed by someone else
The persistent nature of the mission also enables iteration and test-and-learn loops. You can deliver a true MVP and iterate. On projects, the “MVP” becomes the most scope we can squeeze into the first release before we the team dissolves and the org moves on
Funding is simplified - we can request funds quarterly all at once, rather than having frequent project funding approval forums with everyone on different cadences
Validating funds against product performance is also simpler with persistent teams with OKRs that link to strategy over a project with short lived metrics. The latter often leading to no review of performance at all
You also reduce management overhead, freeing up roles for things like coaching