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I saw this ad today and I am still so, so angry. What an intentional, cynical, dishonest, garbage move. https://www.mediapost.com/publications/article/352961/halo-top-promotes-end-of-shoulding-yourself.html
Halo Top is selling you a DIET FOOD. If you abandon your pursuit of weight loss, their product stops selling.
THEY PROFIT WHEN YOU WANT TO LOSE WEIGHT. THEY PROFIT FROM DISORDERED EATING.
Their business model--and their product--don't exist without fear & disgust at fatness.
THEY PROFIT WHEN YOU WANT TO LOSE WEIGHT. THEY PROFIT FROM DISORDERED EATING.
Their business model--and their product--don't exist without fear & disgust at fatness.
Be a diet food, Halo Top. You've been embracing it up until now--the largest lettering on your label is the calorie count.
Don't pretend that your for-profit business *centered around making people less fat* is somehow *showing up for people who are fat.*
Don't pretend that your for-profit business *centered around making people less fat* is somehow *showing up for people who are fat.*
There are a lot more layers to it than that, but YIKES.
You with me, dreamboats? Should we keep unpacking? [POLL]
You with me, dreamboats? Should we keep unpacking? [POLL]
On top of being disingenuous, this ad is appropriating a whole lot of work *by fat people* to dismantle *the very diet industry that is selling this to you.*
Not only is it appropriation of fat activists' work--it's corporate capitalism masquerading as liberation.
Not only is it appropriation of fat activists' work--it's corporate capitalism masquerading as liberation.
Bonus: Halo Top was founded & is run by two straight size white dudes who are former corporate lawyers.
They may have a history with fat activism that I don't know about. But given their business model, I can't imagine it. https://www.msn.com/en-us/money/companies/30-something-quit-his-job-to-start-halo-top-low-cal-ice-cream-doing-347-million-in-sales/ar-BBPducv
They may have a history with fat activism that I don't know about. But given their business model, I can't imagine it. https://www.msn.com/en-us/money/companies/30-something-quit-his-job-to-start-halo-top-low-cal-ice-cream-doing-347-million-in-sales/ar-BBPducv
When fat activists talk about the mainstreaming and defanging of body positivity, we're talking in part about the entitlement of thin people to overtake fat spaces.
But we're also talking about advertising campaigns like these, which (mis)use the language of fat lib for profit.
But we're also talking about advertising campaigns like these, which (mis)use the language of fat lib for profit.
