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For absolutely no reason whatsoever, I’ve been looking into referral programs 
Might as well *share* six of the best with you.
Might as well *share* six of the best with you.
In the early 2000s, @PayPal literally paid people to refer their friends. They spent $60 million to achieve 7-10% DAILY growth and reach 100 million users.
Skip the middlemen, just give people the money directly and lower CAC.
H/t @ReferralCandy https://www.referralcandy.com/blog/paypal-referrals/
Skip the middlemen, just give people the money directly and lower CAC.
H/t @ReferralCandy https://www.referralcandy.com/blog/paypal-referrals/
In 2008, @Dropbox kicked off tech’s most famous referral program: invite friends, get more space.
The company grew 3,900% between 2008-2010. 3,900%!
Referrals were built right into the signup flow, almost felt like you had to do it.
h/t @ViralLoopsHQ https://viral-loops.com/blog/dropbox-grew-3900-simple-referral-program/
The company grew 3,900% between 2008-2010. 3,900%!
Referrals were built right into the signup flow, almost felt like you had to do it.
h/t @ViralLoopsHQ https://viral-loops.com/blog/dropbox-grew-3900-simple-referral-program/
In 2011, @Airbnb, champions of early growth hacks, launched a referral program to stimulate both sides of the marketplace: get $25 when your friend books a stay, and $75 when they rent out their place.
Revised to “get $25 to travel.”
Bookings grew 300% https://blog.growsurf.com/three-takeaways-from-airbnbs-explosive-success-with-referral-marketing/
Revised to “get $25 to travel.”
Bookings grew 300% https://blog.growsurf.com/three-takeaways-from-airbnbs-explosive-success-with-referral-marketing/
You couldn’t go to an event in early 2010 without an @Uber offer for a free ride for first time users.
Their driver program was even wilder - one driver made $90k in 6 months by referring other drivers to the platform
https://www.businessinsider.com/how-uber-king-joseph-ziyaee-uses-driver-referrals-to-make-money-2016-2
Their driver program was even wilder - one driver made $90k in 6 months by referring other drivers to the platform
https://www.businessinsider.com/how-uber-king-joseph-ziyaee-uses-driver-referrals-to-make-money-2016-2
Crypto genius @kanakhey just launched her own personal token - $HOLLA - with @tryrollhq. Get $HOLLA for sharing her newsletter and tweets, redeem them for tweets, consulting, and Clubhouse. https://holla.substack.com/p/introducing-holla-like-zuck-bucks
A company near and dear to my heart, @harrys, used a referral program - Invite Friends & Earn Product - that collected 100,000 emails in one week pre-launch. 
Here’s @tferriss with the story: https://tim.blog/2014/07/21/harrys-prelaunchr-email/
Here’s @tferriss with the story: https://tim.blog/2014/07/21/harrys-prelaunchr-email/
If you want to learn more about referral programs and maybe see one in action or something, you should subscribe to Not Boring before tomorrow morning (and tell your friends): https://notboring.email/
