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Leagues (especially in soccer) need to be more considered in who they choose to broadcast games. They often chase short-term dollars, but we keep seeing how lack of commitment, poor quality, insufficient marketing and minimal reach from TV partners hurts them so much long-term. https://twitter.com/Ourand_SBJ/status/1275919487318065152
If you're a major soccer league/competition, you shouldn't be trying to cash in an extra $20 million. That's nothing. You should be trying to make your property a major part of the sporting fabric so it can be worth hundreds of millions per year. That requires long-term thinking.
The Bundesliga sold rights to Fox for over 80 countries in one deal! Some countries' Fox networks got stuck with something they didn't want or didn't know how to maximize.
UEFA is bouncing around and has had massive inventories of games put behind a paywall.
It's killing them.
UEFA is bouncing around and has had massive inventories of games put behind a paywall.
It's killing them.
If you're a league/competition, you need a TV partner that will give you visibility, market your product, can produce shoulder content, has a digital strategy and will make the public believe your games are a massive deal. That matters more than $20m.
It's not easy to find the right TV partner, and it's not easy for a TV partner to maximize the product so they are good stewards of the leagues they're paying a lot of money for, but that's crucial to both sides.
Anyway, if you're a league or TV network, I can help! Reach out.
Anyway, if you're a league or TV network, I can help! Reach out.