I was on the @SavageXFenty website yesterday and I found myself scrolling but clicking the products that had lifestyle images MORE than the ones with studio images.

Then I thought, hmm is this just me who feels this way? so I did a poll on my IG !

81% of people said they prefer lifestyle images instead of studio images when they are online shopping.

I think it's a few factors that goes into this :

1. When the majority of your photos are studio, the lifestyle ones stand out naturally.

* the savage fenty website has an 8:1 ratio. For every 8 photos posted, 1 of them is a lifestyle shot.

2. People loveeeeeee when something feels/seems organic. This is why super organic and raw content typically performs better on social media.

Studio shots exude perfection and editing, whereas the latter is more believable and real.

If you have an ecommerce store that sells clothes, try switching it up and integrating lifestyle photos into the mix to see if your sales increase