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Rage Thread. (1/12)
I have ALOT of thoughts surrounding this study with its methodology, presumed outcomes, click bait headlines, and the presumption that social media fuels crises. http://news.ku.edu/2020/05/27/study-shows-nearly-no-universities-ready-deal-social-media-crisis-whether-policy-place-or?fbclid=IwAR0iKdz_z--NDQRm8Y9i__xg9TyDItrjDYkTTZ2Jw4neEw3hDDEe9igo_Mw
I have ALOT of thoughts surrounding this study with its methodology, presumed outcomes, click bait headlines, and the presumption that social media fuels crises. http://news.ku.edu/2020/05/27/study-shows-nearly-no-universities-ready-deal-social-media-crisis-whether-policy-place-or?fbclid=IwAR0iKdz_z--NDQRm8Y9i__xg9TyDItrjDYkTTZ2Jw4neEw3hDDEe9igo_Mw
(2/12) Methodology: "The study surveyed deans at research institutions across the country and found a varying landscape of policies, support and preparedness for social media use, with negative incidents stemming from it as a common occurrence."
(3/12) Thoughts: Why only survey ONLY the deans of college? The deans 9 times out of 10 do not represents the college on social. I would take this survey seriously if they surveyed entire community & reflected Mar/Comm structure. The structure of your org impacts your #smm.
(4/12) Focusing on crisis. Did the crisis start on social? Probably not. Was social media tasked with dealing with it? Of course. If you surveyed people DOING #hesm you would understand the gaps in policies, support, and preparedness.
(5/12) The FINDINGS: Faculty members being targeted via social media shows a need for better policies, but more importantly, ongoing training and professional support in its use. And that the organizations that support them are FAILING.
(6/12) The "study" points failings as: " only 35.4% had established procedures to deal with related crises." I find it highly unlikely that a college does not have a crisis communications team. Social Media is the front line of every single crisis developing procedures
(7/12) The Study goes onto report: " Just over 38% said their school has experienced a negative incident due to social media, and 34.4% said their institution offers professional development to equip employees to handle such situations."
(8/12) So.. if we break this down, social media is woefully under prepared, underfunded to assist faculty, staff, and the community and is expected to drive governance, risk and compliance, protect faculty from harassment and professional development ...
(9/12) Every social media manager and strategist I know is having these conversations daily, empowering faculty to get more involved, trying to culture shift our organizations to embrace governance, communications, and a social first approach.
(10/12) Anecdotally, many faculty do not want to the responsibility or the burden of social media management. We used to provide social media language to faculty. It was never shared.
(11/12) The Article concludes with “ If we’re not on top of social media, how do we connect with this generation of students? ”
So how do we do this? How do we " fix" social media?
So how do we do this? How do we " fix" social media?
