There are two ways to sell your product:

Way #1: Great marketing
Way #2: Great product

Major issues with both...

Great marketing:

1. Attract leads
2. Build relationship
3. Tell about product

Good at getting product into orbit. Keeps it there as long as you put high levels of energy into it.

Problem: If you let off the gas for 1sec, business crashes.

(Sidenote: Most course creators flame out by year 4 because their product is a dumpster fire.

They focused 99% of energy on marketing. So the second they get bored or distracted the whole thing comes tumbling down.)

Great product:

1. Solve a big problem
2. Blow clients minds with results
3. They tell their friends and buy

Great products generate word of mouth and sell themselves

Problem: Too long to be found and pick up momentum. Most don’t survive long enough to make this work.

What’s the solution?

Phase #1: Launch product

Launch when product good enough. Generate sales and profit ASAP.

Phase #2: Perfect product

Reinvest into perfecting product. Until it’s so remarkable that it sells itself.

5 Standards of a Great Product:

1. Client get <defined> result fast
2. Client give raving testimonial vid
3. Client refer 2 friends
4. Client rebuy 3x
5. Client say worth 10x price

Set a goal of 90% of clients hit these marks within 24 months of launch.

This will produce a word of mouth engine that sustains and grow your product for years.

Any marketing you throw on top is a bonus.

Want to play around with the numbers?

See how far marketing can take you. Then see how much further an amazing product can take you if you invest the time.

Here is the calculator we use to track our results and project: https://docs.google.com/spreadsheets/d/1uBdNRrqcsnbS5Bzsj1MZxk6x2XzpgpCKEmrLPW1E5Zk/edit#gid=1854549498