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A few interesting pars from the ABC five-year plan as I read it ...
The ABC will:
"Improve the relevance and promotion of its services to migrant communities who may have no prior relationship with the ABC."
The ABC will:
"Improve the relevance and promotion of its services to migrant communities who may have no prior relationship with the ABC."
... "Enable individuals to personalise their ABC experiences, allowing them to choose from options for customisation, receive relevant recommendations, resume listening or viewing across devices, create their own playlists, and filter content by topics and locations."
... "Secure enhanced digital rights for commissioned and acquired content to make programs available on ABC iview for longer."
... "Focus more on telling the stories that matter in more communities, including expanding newsgathering in outer metropolitan areas."
... "Report simply and clearly using everyday language and employ methods of storytelling that appeal to broader audiences."
... "Reduce the volume of content produced in various categories to ensure more resources are available for the best and most distinctive in each."
... "Introduce personalisation across ABC products, giving audiences the option to sign into one ABC account that records their preferences across ABC platforms. This will allow audiences to receive content recommendations, as well as pause and resume watching and listening ..."
... "Generate more approachable news stories by using a less formal tone, plainer language and providing more context."
... "Significantly increase the number of video and audio news stories created as stand-alone digital items for distribution in different ways across ondemand platforms and broadcasts, including commissioning stories specifically for on-demand use."
... "Counter news avoidance with more stories that go beyond 'bad news' reporting and explore context, as well as efforts at finding constructive solutions to issues."
... "Increase the distribution of ABC operations around the country, ensuring that at least 75% of content-makers work outside of the ABC’s Ultimo headquarters and reducing the concentration of facilities in Sydney."
... "Work with local media outlets and other organisations to support local news and share ABC expertise in investigative and data-driven journalism."
... "Align commissioning decisions more closely with audience data and insights to better meet audience needs and expectations."
... "Commission more stories that show how different communities around Australia come together to tackle the challenges they face and support community-building initiatives."
... "Listen to more voices from local communities to deliver more relevant stories and support a 'citizens’ agenda'."
... "The ABC has identified a number of opportunities to play a stronger role in public diplomacy in the Asia-Pacific region and will continue to inform the Australian Government of the options available."
... "... with a growing proportion of the Corporation’s technological infrastructure approaching end-of-life, the ABC is at a crossroads where it needs to balance the replacement of broadcast equipment with investment in digital platforms."
... "A steady decline in local news from commercial providers accelerated with the impact of COVID-19, leaving many communities without a local news service. The ABC may be required to focus more resources on local coverage and supporting a diversity of outlets ..."
... "In line with broader trends, arts coverage must evolve to attract and serve audiences seeking on-demand content on digital platforms. It must also adapt to the needs and interests of younger audiences."
... Lots of things that will trigger people inside and outside the ABC. But lots of good sense, too. Worth reading the full report: http://about.abc.net.au/wp-content/uploads/2020/06/ABC-FiveYearPlan_FINAL-1.pdf
