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Bajaj Auto HR Head says:
This is about an industry where China has been beaten by India.
Year 1983, I pass out of Engineering college in Mumbai considered to be one of the best. Irrespective of the branch that you have studied—Mechanical, Electrical, Civil, Production,Textile,
This is about an industry where China has been beaten by India.
Year 1983, I pass out of Engineering college in Mumbai considered to be one of the best. Irrespective of the branch that you have studied—Mechanical, Electrical, Civil, Production,Textile,
80% become coders for the software industry. Year 2K, I'm at Bajaj Auto as HR head (after working for 15 yrs as a tech person), & am off to conduct campus interviews, to hire 100 Engineers who will build the 100-cc engine of a motorcycle. I'm day 5 in VJTI and all other RECs.
I end up hiring 10 people from 15 colleges. In every college I am told by the Training and Placement officer (TPO) that technology companies get preference. I say I don’t understand, is building an Engine not technology? No that’s manufacturing. Writing Cobal code for a bank
in New York by a TCS employee is technology.
> Next year I write to all colleges. I want to be day 0 in your campus. I will give three times salary of the best “so called technology company”, but only if I am day 0. Hiring 100 Engineers at three times salary was no problem for
> Next year I write to all colleges. I want to be day 0 in your campus. I will give three times salary of the best “so called technology company”, but only if I am day 0. Hiring 100 Engineers at three times salary was no problem for
me as compared to TCS, which had to hire 2000 “Bodies”. They could never match that salary.
> And that’s how Bajaj Auto built its R&D. Batch by Batch. Making designing and manufacturing of motorcycles appealing and paying for it. The selection ratio was 1:15. Most of the IITS,
> And that’s how Bajaj Auto built its R&D. Batch by Batch. Making designing and manufacturing of motorcycles appealing and paying for it. The selection ratio was 1:15. Most of the IITS,
RECS, and VJTIS had toppers who were absolutely useless. They could not draw a Carnot cycle, could not tell the difference between a diesel and petrol engine. Give them an elevation and plan they could not draw the side view. Most of them were focusing on writing code.
But we found gems, we found guys who were passionate and knowledgeable but could not express in English. I started conducting interviews in Hindi, Marathi, Telugu, Tamil and so on.
> There was another company doing the same TVS. South based they also built a great R&D.
> There was another company doing the same TVS. South based they also built a great R&D.
> Year 2005, Chinese motorcycles attacked India with products which were 30% cheaper. Many dealers started selling them. Press predicted demise of Indian manufacturers. Within 6 months they went broke. Their quality was no match to Indian motorcycles. They never came back again.
> Bajaj then stared attacking them in Africa. Africans had two choices; buy expensive Japanese motorcycles or cheap Chinese. Chinese motorcycles used to come in a box. You buy the box and take it to a mechanic and he will assemble it. In Nigeria motorcycles are used as taxis.
So no one is going to pay you a dime more. In such a market Bajaj launched it’s fully assembled motorcycle. Priced more than Chinese less than Japanese. And worked hard. Today Bajaj is a market leader. TVS is number two. Chinese have been driven out. You can see videos of
the love that the Okada (taxi drivers) have for Bajaj Bikes. Country by Country in Africa, in South America Indians captured the market driving the Chinese out.
> In 2018 India became the largest manufacturer of two wheelers in the world (twice the size of China).Indian companies
> In 2018 India became the largest manufacturer of two wheelers in the world (twice the size of China).Indian companies
have started buying out European Brands. The market leader of motorcycles in Europe is not BMW, its KTM owned by Bajaj. China is slipping fast not only in the manufacturing of Bikes also in the manufacturing of components. Indian suppliers are beating them hands down.
Between three Indian Companies Hero, Bajaj and TVS India today dominates the world market. Honda a Japanese company has shifted most of it’s R&D to India.
> Why was this not done in TVs, in Computers, in Mobile phones, in Pharmaceuticals and other industries? The same country,
> Why was this not done in TVs, in Computers, in Mobile phones, in Pharmaceuticals and other industries? The same country,
the same labor laws, the same infrastructure but not the same entrepreneurs. Indian businessmen are characterized by a myopic vison—it’s both short term as well as geographically limited. Of course, the government also does not help. So, who is responsible for the Chinese
dominance—the government, the people or the Corporates?
> I think its all the three. When even ITI trained turners and fitters refuse to work in a shop floor, when a Stock Broker is paid more than an Engineer, when typing code is mistaken for technology, when governments refuse
> I think its all the three. When even ITI trained turners and fitters refuse to work in a shop floor, when a Stock Broker is paid more than an Engineer, when typing code is mistaken for technology, when governments refuse
to amend antique labor and land laws when corporates think local and not global and finally when you, yes you, will not send your son to work on the shop floor, each one of this factor is as responsible for the Chinese dominance as much as their “Ethical Corruption”
