1/ I always preach about posting high-quality content, what does that entail?

Here are 4 tips to help pass the eye test

1. Content solves a pain point

Ask yourself:
How does this help your audience?
How can you present it in a way that's not a sales pitch

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2. Content has actionable insights

The main point of putting out content, is to gain trust with your audience

In the end, you need to have people believe in you

Offering a solution to a pain point helps, but you need to walk them through how to implement your solution

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3. Content is relevant

What are the trends in your space?
What is everyone talking about?

Build a roadmap of potential material, read related materials (publications, trends, Medium, Quora, etc.)

Be outspoken and passionate

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4. Post consistently

How often do you write? How often do you publish?

Master the balance between consistency and quality

Stick to a decided content marketing strategy for at least 6 to 8 weeks before you move on

Make sure that all posts contain previous 3 points