1. Company objectives must be big and motivating.

Inspirational goals bring teams together. The goal is to build a cathedral, even if the task is to lay bricks. https://bit.ly/3hHnYNv 
2. Key Results must be measurable.

Teams must know when to push hard and when to be done. 3 key components: metric, starting number, and ending number.
3. Use binary KRs sparingly.

Avoid "Ship X" if you can. Combine with counter-metrics to prevent rolling things out at all costs and maintaining quality.
4. All Key Results must have dashboards.

Dashboards need not be fancy. A Google Sheet is sufficient. If your metrics move slowly, or cannot be tested, look for proxy metrics instead.
5. Key Results must be exhaustive.

Avoid that feeling of inadequacy where all KRs were completed, but less progress was made toward the goal.
6. Pair metrics with counter-metrics.

Avoid causing harm or shipping shoddy product in order to hit a goal. Counter-metrics are good.
7. Distinguish between Aspirational and Committed OKRs.

Aspirational: stretchy goals that you may not hit. 0.7 is a good score. High variance and reasonable chance of failure.

Committed: goals that you are expected to hit. Other teams may be depending on you. 1.0 is good.
8. Cascade OKRs up, down, laterally.

KRs for the company, become Objectives for organizations, and continue the downward cascade.

Dependencies get resolved laterally.
9. Personal OKRs are a powerful career tool.

Write personal OKRs. Align with your manager to be clear on what they are looking for.

Write your performance review 6 months ahead of time.
10. Few OKRs are better than a long laundry list.

A long list of OKRs is often the result of a lack of focus or an inability to say no.
Huge thanks to Leo Shklovskii, @lilyruo @julesdwalt @devarispbrown and @ebloch for reviewing drafts and providing invaluable feedback.
You can follow @radoshi.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.