apple is finding out that the rules change when you become a dominant player.

here is what other vendors do for me that apple doesn't:

1. assign issues to a person who has the ability to solve the issue and communicates directly with me. think support engineers who can submit code fixes and seed fixes back to me. sounds crazy but other vendors do it.

2. notice what i am working on and promote internally and externally. think partner rather than gatekeeper.

3. have an outbound wwdr team who calls me and i can call them. give them resources and authority to resolve issues.

4. support conferences, open source projects, and user groups. don't put the apple name on it. engage. make apple someone who is eager and easy to work with.

5. seed the market. give money and equipment to developers to make interesting things with new apple technology. i have to buy new macs to test my software multiple times a year.

all this costs money and increases overhead/op ex/headcount. but it would go a long way to help developers see apple as a partner rather than an adversary.

interesting that it no longer about whether a company is a monopoly but rather if they are a gatekeeper.

https://www.nytimes.com/2020/06/19/opinion/apple-app-store-hey.html?referringSource=articleShare