3 EASY TIPS for building connections on LinkedIn

TIP 1 : Be social

LinkedIn is a social media site after all. It sounds counter intuitive to some, but not every interaction you have with a prospect or customer on LinkedIn has to be about business.

If you haven’t touched base with them in a while, reach out and start a friendly conversation that is unrelated to any sales activity

You may eventually discover that they or someone they know has a need for your product.

TIP 2 : Refrain from sending a sales pitch immediately after a connection

If this is your first communication with a prospect after connecting with them you should never begin with a sales pitch

Use your new connection as an opportunity to learn more about your potential client and their business

TIP 3 : Share valuable information

Once you have established a digital relationship with your contact you can begin to look for opportunities to nurture this relationship

One successful strategy for accomplishing this is to be on the lookout for articles and resources are relevant to their company, job or interests

People almost appreciate when someone shares valuable content with them

It acts as a reminder that they haven't been forgotten