Read on Twitter
Here we go.
PRE PROMO of LM6 2nd Single.
Grow Hype.
A thread. https://twitter.com/kirimixer/status/1273275758404947970
PRE PROMO of LM6 2nd Single.
Grow Hype.
A thread. https://twitter.com/kirimixer/status/1273275758404947970
First off, In this thread im gonna use visuals & audios that is already known. The visuals have been fully made on phone, they are here to ILLUSTRATE. So yeah you might not like them but itās just to show you.
Finally, I used some ideas of what the girls have done before. The goal was to make it as much realistic as possible, so no Ā«Ā grammy performanceĀ Ā» in this thread.
So, we are in August, the Search pretapped episodes are getting aired & itās getting success. The girls last single is Break Up Song. Now itās time to drop the 2nd single of LM6 the real lead one
You canāt drop a lead single like it was 4th single you got to hype the mixers AND the general public. It seems like RCA is trying to get UK back in the girls pocket so in this thread i will respect that.
Day-14 before the single drop & boom, blackout on Instagram with nothing left but a star & a link to their official website. As the girls are popular due to the Search, Uk tabloids & medias will go crazy about this. It could be good if miss PopCrave could share it too
Right now, every mixers are running to the website to discover a time countdown. Nothing else but a countdown that is set to end on the single release.
Day 13 before single release,
in the UK (& in some other countries we hope) there are new billboards in the streets. A LOT (specially in UK) with always the same one with the little mix website & this star.
in the UK (& in some other countries we hope) there are new billboards in the streets. A LOT (specially in UK) with always the same one with the little mix website & this star.
On the same day, during the commercial break of the Search (a saturday), the UK see this on their TV. Knowing that The Search is aired on the primetime slot, you can be sure LOTS of people are going to see it.
With the help of BBC, it is aired regularly during adverts
With the help of BBC, it is aired regularly during adverts
We still donāt know the song name or what. We are just getting hyped. The video is also used as ads on youtube & instagram ofc. It is made of clips of the music video. We have microseconds to discover the visuals of the music videos, hair clothes set....
RCA let the dough rest, the general public is aware of whatās coming thanks to adverts & tabloids that are spreading the news. While mixers are fuming because they are waiting for the vma performance 
(jk).
(jk).
Day-9 before the single release.
The girls are finally breaking their silence & post some pics of them on the set of the mv including some with lyrics on instagram & twitter. & they post some shorts vids of the BTS of the mw.
The girls are finally breaking their silence & post some pics of them on the set of the mv including some with lyrics on instagram & twitter. & they post some shorts vids of the BTS of the mw.
Day-7 before the single release. The countdown is still on the website but this time, something appeared... a phone number. Itās a Ā«Ā hotlineĀ Ā» you can call it to listen to the FIRST audio teaser of the song. Also you can WIN a ticket to the Search Final by calling the hotline.
The girls are going on Capital Radio to talk about the Search & of course tease a bit their next single whose we still donāt know the name. They donāt forget to talk about LM6 & the hotline to win a ticket for the Search final
& thatās not all. The Girls are announced as Performers of the Graham Norton (or any relevant popular TV show on UK) Show on next friday (the single release day).
Day-6 before the single release, itās the first live show of the Search. The girls are talking about the hotline & the reward on the TV show. Now the (UK) general public IS aware of something. BBC still air their commercials on adverts.
Day-4 before the single release.
Itās maybe time to discover the singleās name & a bit more of the song??? Ok here itās Lightning but act like itās a brand new song never heard before. Itās also made of the MV visuals & itās used as ad during BBC commercial breaks
Itās maybe time to discover the singleās name & a bit more of the song??? Ok here itās Lightning but act like itās a brand new song never heard before. Itās also made of the MV visuals & itās used as ad during BBC commercial breaks
But itās also posted on Twitter & Instagram. Once the title reveal is done. The girls are doing a live to talk about the albul & single but not TOO much, mostly about the album without talking & hyping too much about the 3rd single (donāt do a Strip 2.0).
Day-3 before the single release. The girls are finally dropping the cover of the single. & start using #Lightning 
which has a special icon just like Break Up Song used to have .
which has a special icon just like Break Up Song used to have .
