𝗧𝗵𝗲 𝗧𝗮𝘀𝗸: @YYCfrench approached us to produce 2 videos that would humanize their #brand statements.

#yyc #videoproduction #storytelling #videomarketing

𝗣𝗿𝗲-𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: We teamed up with @mediapopfilms, established the purpose behind these #videos, drew up a shooting schedule, and opted to let the action happen naturally rather than create storyboards.

𝗧𝗵𝗲 𝗦𝗵𝗼𝗼𝘁: We spent 2 days at the school capturing activities from every grade. We were even able to gather enough footage to use in the future to create a few 10-15 second #socialmedia pieces.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: The #videos brought several to tears, with compliments made on how well we captured the halls of CFIS and its community. They play on a loop in the school hallways and on the website, and are taken with CFIS exchange students who travel the world.

𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀: https://jilassociates.com/other-work/life-at-cfis/