Short story of kodak, Do read.

Kodak was american mnc, founded in 1880 by George Eastman.

~You press the button, we do the rest, was its slogan in 1888

~In 1976, it accounted for 90% of the film n 85% of camera sales in America.

~In 1988, the company had 145,000 employees
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~Until 1990, it was regularly rated one of the world's five most valuable brands.

~In 1996, had revenue of $16 billion.

~In 1999, it had $2.5 billion in profits.

● In 2012, the company filed for bankruptcy.
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What happened?

~The industry slowly shifted from film to digital photography. Kodak was slow to adapt.

~The margins on the film are 70 cents on a dollar compared to 5 cents on a dollar on digital
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~Kodak was slow to adapt to this change.

~Eventually, it build a business on digital cameras, but...

~It lasted only for few years before phones with cameras came and killed it.
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Buy and hold doesnt work in every industry.

~Always buy good quality business and review it at yearly basis.

~A business should adopt the changes as per the situation and should keep innovating.

~Tech can disrupt them if they doesnt innovate.

(Only for info purpose)

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