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Short story of kodak, Do read.
Kodak was american mnc, founded in 1880 by George Eastman.
~You press the button, we do the rest, was its slogan in 1888
~In 1976, it accounted for 90% of the film n 85% of camera sales in America.
~In 1988, the company had 145,000 employees
1/5
Kodak was american mnc, founded in 1880 by George Eastman.
~You press the button, we do the rest, was its slogan in 1888
~In 1976, it accounted for 90% of the film n 85% of camera sales in America.
~In 1988, the company had 145,000 employees
1/5
~Until 1990, it was regularly rated one of the world's five most valuable brands.
~In 1996, had revenue of $16 billion.
~In 1999, it had $2.5 billion in profits.
● In 2012, the company filed for bankruptcy.
2/5
~In 1996, had revenue of $16 billion.
~In 1999, it had $2.5 billion in profits.
● In 2012, the company filed for bankruptcy.
2/5
What happened?
~The industry slowly shifted from film to digital photography. Kodak was slow to adapt.
~The margins on the film are 70 cents on a dollar compared to 5 cents on a dollar on digital
3/5
~The industry slowly shifted from film to digital photography. Kodak was slow to adapt.
~The margins on the film are 70 cents on a dollar compared to 5 cents on a dollar on digital
3/5
~Kodak was slow to adapt to this change.
~Eventually, it build a business on digital cameras, but...
~It lasted only for few years before phones with cameras came and killed it.
4/5
~Eventually, it build a business on digital cameras, but...
~It lasted only for few years before phones with cameras came and killed it.
4/5
Buy and hold doesnt work in every industry.
~Always buy good quality business and review it at yearly basis.
~A business should adopt the changes as per the situation and should keep innovating.
~Tech can disrupt them if they doesnt innovate.
(Only for info purpose)
5/5
~Always buy good quality business and review it at yearly basis.
~A business should adopt the changes as per the situation and should keep innovating.
~Tech can disrupt them if they doesnt innovate.
(Only for info purpose)
5/5
