Read on Twitter
The 7 steps to never landing in the spam box 
The best way to have your cold emails work is to get them opened in the first place.
If you're landing in spam, they're not going to work.
Here's how to get your messages in the main inbox.
THREAD
The best way to have your cold emails work is to get them opened in the first place.
If you're landing in spam, they're not going to work.
Here's how to get your messages in the main inbox.
THREAD
#1
Warm up your domain.
Do not use your main domain. Buy a new one and redirect it to your main.
Send 10 emails to friends & have them reply.
Don't send cold emails for first 5 days.
When you start sending cold emails, send 5 per day the first week. 10 per day the next.
Warm up your domain.
Do not use your main domain. Buy a new one and redirect it to your main.
Send 10 emails to friends & have them reply.
Don't send cold emails for first 5 days.
When you start sending cold emails, send 5 per day the first week. 10 per day the next.
#2
Connect your domain to G Suite.
This is automatic plus with Google algorithm and will increase deliverability.
I buy my domains on Google Domains and just click the button "Add G Suite"
Connect your domain to G Suite.
This is automatic plus with Google algorithm and will increase deliverability.
I buy my domains on Google Domains and just click the button "Add G Suite"
#3
Use zero special formatting outside of your signature.
No bold, italic, bullet points - nothing.
No images at all.
Use zero special formatting outside of your signature.
No bold, italic, bullet points - nothing.
No images at all.
#4
Personalize the first line.
The Google algorithm is reading your emails. If you're sending hundreds of the exact email it's going to detect it.
This is also psychological.
You'll get a higher response when your prospect knows you actually researched them.
Personalize the first line.
The Google algorithm is reading your emails. If you're sending hundreds of the exact email it's going to detect it.
This is also psychological.
You'll get a higher response when your prospect knows you actually researched them.
#5
Actually be relevant.
Easiest way to end up in spam is to have people mark you as spam.
That's exactly what's going to happen if you're sending irrelevant emails to the wrong prospects.
Actually be relevant.
Easiest way to end up in spam is to have people mark you as spam.
That's exactly what's going to happen if you're sending irrelevant emails to the wrong prospects.
#6
Include a physical address & phone number in your signature.
Google algorithm detects this.
Spammers don't include their contact information.
Include a physical address & phone number in your signature.
Google algorithm detects this.
Spammers don't include their contact information.
#7 Don't include links.
You shouldn't be sending links in your emails.
Your CTA should ask for a reply.
You shouldn't be sending links in your emails.
Your CTA should ask for a reply.
BONUS #1: Clean your emails. Your bounce rate needs to be below 10%.
And you don't want to waste time writing first lines for emails that are just going to bounce.
So clean them first.
I use Voila Norbert.
And you don't want to waste time writing first lines for emails that are just going to bounce.
So clean them first.
I use Voila Norbert.
BONUS #2: Use Lemwarm.
Lemlist has a feature called lemwarm.
It's like an engagement group for cold emails where you automatically send emails and get replies to all of them.
Tricks the Google algorithm into trusting you.
Lemlist has a feature called lemwarm.
It's like an engagement group for cold emails where you automatically send emails and get replies to all of them.
Tricks the Google algorithm into trusting you.
Loved the thread?
Learn how you can easily sell ANY service online with Cold Email Mastery
https://gum.co/peVsK
Learn how you can easily sell ANY service online with Cold Email Mastery
https://gum.co/peVsK
